Londoni szimpózium a nemzetközi terjeszkedésről
2017 március 16-17-én szimpóziumot tart londonban az Európai-, a Brit- és a Világ- Franchise Szövetség. A rendezvény első napjának keretében az Egyesült Királyságból, Egyesült Államokból és az EU-ból érkező előadók a nemzetközi terjeszkedésbeni tapasztalataikról számolnak be, a digitális marketingtől a különböző piacralépési stratégiáig minden témát érintenek. A program részét képezi a 16-i gálavacsora illetve interaktív előadások ahol lehetősége nyílik a résztvevőknek franchise hálózatok vezetőivel, az előadókkal megismerkedni és személyes kapcsolatokat kiépíteni.
 
A rendezvény kiváló lehetőséget kínál a külföldi terjeszkedésben gondolkodó franchise hálózatoknak, hogy feltegyék kérdéseiket a témában már tapasztalt, nemzetközi kiterjedésű hálózatok vezetőivel.
 
A nemzetközi franchise hét - melynek keretében a londoni szimpózium is megtartásra kerül többekközt - a londoni szimpóziumot követően párizsban folytatódik egy franchise kiállítás keretében 2017 március 18-tól 22-ig.
 
 
Amennyiben részt kíván venni a rendezvényen, részvételi szándékát kérjük jelezze a franchise@franchise.hu email címen az alábbi kitöltött részvételi nyilatkozat elküldésével.
 
 
A londoni szimpózium részletes programja:
 
Első Nap
 
08.30 - Registration and networking
09.15 - Welcome & Introductions
 
 
09.45 - Keynote Speaker: Franchising, Leadership and Global Growth
Aziz Hashim, IFA Chair, Managing Partner, NRD Capital, LLC
10.30 - Preparing to expand internationally
Brian Smart, Director Europe, International, bfa
• Is your business ready?
• Selecting the right country for your brand
• Choosing the right strategy for you
• Benefits & challenges
11.15 - Coffee & networking
 
Interactive Sessions will each begin with 15
minute presentation from each of the two speakers
followed by 30 minutes for open discussion.
Expert Led Sessions will be primarily presentation
based with an opportunity for a short Q&A at the
end of the session.
 
11.40 - Concurrent Sessions (choose one of the following):
Expert Led Session: The Future of Digital Marketing
UK Google Representative
• Digital acceleration and media consumption
• Going mobile
• What’s next?
Interactive Session One: How to Enter the US Market
TBC, Intercontinental Hotel Group
Richard G. Greenstein, Chair, Franchise & Distribution Practice, DLA Piper
Adam Thompson, Managing Director, InXpress
• Understanding the size & complexity of the US market
• Business & legal considerations
• Fee structures
Interactive Session Two: How to Enter the EU Market
Farah Rose, International Franchising Centre
Emile Spruijt, CEO, Straetus International BV
• Franchise structure – direct, master, joint venture
• Language barriers
• Legal requirements
Interactive Session Three: How to Enter the UK Market
Suzie McCafferty, Platinum Wave
Sean Derrig, Chemex International
• Market research & cultural variations
• Finding the right partners
• Common mistakes & how to avoid them
12.50 - Lunch & networking
14.00 - Interactive panel discussion – Worldwide Trends in Regulation
A panel of leading franchise lawyers discuss the most recent legal developments from around the world
• Mark Forseth, V.P. & Asst. General Counsel, Marriott International
• Carl Zwisler, Principal, Gray Plant Mooty
• Olivier Binder, Granrut
• Anders Fernlund, Advokatfirman Nova
• John Pratt, Hamilton Pratt
• Nicola Broadhurst, Stevens & Bolton
15.00 - Keynote Speaker: Global Expansion
Christian Fruleux, International Developer, Decathlon
15.45 - Coffee & networking
16.10 - Interactive Roundtables
An opportunity to share know-how and best practice with other international delegates on a range of topics from around the world. Each table will be led by an expert to help the discussions flow and ensure you get the most from the topics.
• Franchisee ongoing support
• Using franchise exhibitions to recruit franchisees
• Franchise renewals – what’s the process?
• Managing franchise resales
• Use of social media for recruitment
• How do you handle online sales?
• Training – Do it yourself or use an external training provider?
• Effective business planning
• Brexit – will it make a difference?
• Analysing and selecting international markets
• Franchise Awards – what works & what doesn’t?
• Territory mapping
• Finding the right premises
• Embracing new technology
• Effective lead generation – what works?
• Maintaining brand consistency
• Annual Conferences – what format?
• Franchising in the UAE
• Motivating franchisees to improve performance
• Termination – the considerations & implications
17.20 - Day one summary
Brian Smart, Director Europe, International, bfa
17.30 - Close of day one
18.30 - International drinks reception
Sponsored by HSBC
19.30 - Gala Dinner with Keynote Speaker
Gavin Hewitt, BBC News Chief Correspondent
 
Második nap
 
08.45 - Welcome & Introductions
 
 
08.55 - Keynote speaker: Global Expansion
Paul Thompson, Founder, Water Babies, UK
09.40 - Interactive Q&A Panel – Real-Life Stories
Showcasing a panel of exceptional franchisors who will share their stories of business success & how they have risen to the top
• Ned Lyerly, CFE, President, International, CKE Restaurants
• Jerome Lassara, AccorHotels
• Richard Chatten, International Support Officer, TaxAssist Accountants
10.40 - Coffee & networking
11.00 - Concurrent Sessions (choose one of the following):
Expert Led Session: Market Selection & Analysis
Bill Edwards, CEO, Edwards Global Services
Interactive Session One: Finance for your Franchise
Andy Brattasani, HSBC
Christophe Humbert, LCL Bank
• What options are available to you for international expansion?
• Funding for your franchisees
• The ongoing relationship
Interactive Session Two: Master Franchising
Carl Zwisler, Principal, Gray Plant Mooty
Carolina Winterliv, Deputy CEO, Card Group
Nigel Toplis, Managing Director, The Bardon Group
• Is Master franchising the right route for you?
• Identifying the right partner
• Timeframes & realities
Interactive Session Three: Alternative Dispute Resolution
Richard G. Greenstein, Chair, Franchise & Distribution Practice, DLA Piper
Pascal Hollander, Hanotiau & van den Berg
Roz Goldstein, Goldstein Legal
• Mediation
• Arbitration
• The advantages and disadvantages
12.10 - The Future of Franchisee Engagement
Catharine Chalton, Franchisee, Home Instead Senior Care, UK
Aziz Hashim, IFA Chair, Managing Partner, NRD Capital, LLC
• At network level
• At National level
• At International level
12.40 - The Changing Face of Franchising from around the World
Some of the leading Franchise Association’s worldwide share their experiences and some of the challenges and opportunities facing their Countries today.
• Brian Smart, Director Europe, International, bfa
• Josh Merin, Director of International Affairs, US
• Chantal Zimmer, Executive Director, FFF
• Carol Chopra, Executive Director, EFF
• Andrew Nugroho, Chairman, APFC
13.40 - Summary & Close
Brian Smart, Director Europe, International, bfa
13.50 - Lunch & networking
 
Amennyiben részt kíván venni a rendezvényen, részvételi szándékát kérjük jelezze a franchise@franchise.hu email címen az alábbi kitöltött részvételi nyilatkozat elküldésével.
 
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